The Public Pool makes content for brands.
TV or digital - we produce content that people will seek out. Content that entertains and informs. Content that speaks to people, not at them.
We offer the full service from pre-production through to post, using new generation digital tools to maximise production value and minimise costs.
May 2015 - The Public Pool recently collaborated with King James Advertising to produce a short film for the City of Cape Town, titled 'The Change Project'. The film's goal was to show how simply giving money to people begging on the street actually perpetuates their situation. We used 6 hidden cameras to capture real people reacting to being given free money, showing that it can keep anyone on the street. The campaign has been very successful, stimulating much interest and debate on the subject.
City of Cape Town - The Change Project
March 2015 - Working with Punk, Sanlam's digital agency, we produced a series of web videos around the National Budget Speech for 2015. The videos were produced in only three days from shoot to going live, offering viewers detailed analyses of the implications of the new Budget.
December 2014 - We collaborated with Rugged Phones to create two web films for their new Titan Smart Phone. The Titan is waterproof, shock-proof and generally indestructible. The brief was to showcase the product's toughness in an entertaining way. Working with an extremely tight budget and only one day to shoot both films, we roped in some volunteers and went to work guerrilla-style.